At 7f7777, your privacy is taken seriously. This Privacy Policy explains exactly what personal data we collect when you use the 7f7777 platform, how that data is stored and processed, who it may be shared with, and what rights you hold over your own information. Please read this document carefully before creating your account or making use of any 7f7777 services.
These highlight cards summarise 7f7777's core data protection commitments. Full legal detail is provided in the policy sections below.
This Privacy Policy ("Policy") applies to all personal data collected and processed by 7f7777 ("the Platform", "we", "us", "our") in connection with your use of the online gaming services available at 7f7777.ws. It covers all visitors to the website, registered account holders, and any individual who interacts with 7f7777's platform, support services, or promotional communications.
By accessing or using the 7f7777 platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, you must cease using the platform immediately.
7f7777 operates as an internationally licensed online gaming platform serving users across Pakistan. The platform offers cricket betting, live casino, slot games, esports wagering, and fishing arcade games, all denominated in Pakistani Rupees (PKR). This Policy applies to all services offered under the 7f7777 brand regardless of the device or method by which you access them.
7f7777 collects personal data through several channels: directly from you when you register an account or use our services, automatically through your use of the platform, and from third-party sources where permitted by law. The categories of personal data we collect include:
2.1 Registration & Identity Data
When you create a 7f7777 account, we collect your full legal name, date of birth, residential address (including city and province — e.g., Karachi, Lahore, Islamabad, Faisalabad), email address, and mobile phone number. This information is required to open and maintain your account.
2.2 Identity Verification (KYC) Data
To comply with our licensing obligations and to verify your age (21+ requirement) and identity, we may collect copies of government-issued identity documents including your CNIC (Computerised National Identity Card), passport, or driver's licence, along with selfie verification images and proof of address documents where required.
2.3 Financial & Transaction Data
When you make deposits or withdrawals via JazzCash, EasyPaisa, Raast, 1LINK, HBL, UBL, or Meezan Bank, we collect transaction records including amounts (in PKR), timestamps, payment method references, and transaction status. We do not store full payment credentials such as complete bank account numbers or mobile wallet PINs.
2.4 Gaming Activity Data
We record details of your gaming activity on the 7f7777 platform, including bets placed, games played, bet amounts, outcomes, session durations, and responsible gaming tool usage. This data is used for account management, regulatory reporting, fraud detection, and service improvement.
2.5 Technical & Usage Data
When you visit the 7f7777 website, we automatically collect technical data including your IP address, browser type and version, operating system, device identifiers, referring URL, pages viewed, and session timestamps. This data is used for platform security, analytics, and performance optimisation.
2.6 Communications Data
If you contact 7f7777 support via live chat, email, or any other channel, we retain records of that communication including the content of messages, timestamps, and resolution outcomes. This helps us maintain service quality and resolve disputes where necessary.
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Identity & Registration | Name, DOB, address, email, phone | Account creation & management |
| KYC / Verification | CNIC, passport, selfie | Age verification, AML compliance |
| Financial | PKR transactions, payment refs | Deposits, withdrawals, fraud prevention |
| Gaming Activity | Bets, sessions, game outcomes | Service delivery, regulatory reporting |
| Technical / Device | IP, browser, device ID | Security, analytics, performance |
| Communications | Support chat logs, emails | Customer service, dispute resolution |
7f7777 processes your personal data only for specific, clearly defined purposes. We do not process personal data in ways that are incompatible with the purposes for which it was originally collected. The primary uses of your data are as follows:
7f7777 processes your personal data on one or more of the following legal bases:
7f7777 does not sell your personal data. We may, however, share your data with the following categories of third parties in limited and controlled circumstances:
7f7777 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and our licensing obligations. The following retention periods apply as general guidelines:
| Data Type | Retention Period | Reason |
|---|---|---|
| Account & Registration Data | Duration of account + 5 years post-closure | Regulatory & AML obligations |
| KYC / Identity Documents | Duration of account + 5 years post-closure | Licensing compliance, legal obligation |
| Transaction Records (PKR) | 7 years from transaction date | Financial recordkeeping requirements |
| Gaming Activity Logs | 3 years from activity date | Responsible gaming & dispute resolution |
| Technical / Device Logs | 12 months | Security & fraud monitoring |
| Support Communications | 3 years from last interaction | Quality assurance & dispute records |
| Marketing Consent Records | Until consent withdrawn + 3 years | Evidence of lawful basis for processing |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with 7f7777's data disposal procedures. Anonymised aggregate data may be retained indefinitely for statistical and analytical purposes.
7f7777 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or destruction. These measures include:
As a 7f7777 account holder, you have the following rights in relation to your personal data. To exercise any of these rights, contact the 7f7777 support team via live chat or at the email address provided in Section 13 of this Policy:
7f7777 will respond to all valid data rights requests within 30 days of receipt. In complex cases, this period may be extended by a further 60 days with notification to you. 7f7777 will not charge a fee for processing data rights requests unless the request is manifestly unfounded or excessive.
The 7f7777 platform is strictly intended for adults aged 21 years and above. 7f7777 does not knowingly collect personal data from individuals under the age of 21. If we discover or are notified that we have collected personal data from a minor, we will take immediate steps to delete that data and close the associated account.
As part of our commitment to protecting minors, 7f7777 employs the following age assurance measures:
As an internationally licensed gaming platform serving Pakistani players, 7f7777 may process and store your personal data on servers located outside Pakistan. In particular, our core platform infrastructure, game studio partners, and KYC verification providers may operate from jurisdictions other than Pakistan.
Where your personal data is transferred outside Pakistan, 7f7777 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that applied within Pakistan. These safeguards include:
By using the 7f7777 platform, you consent to the international transfer of your personal data in accordance with the safeguards described above.
7f7777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or platform services. When material changes are made, we will notify you via email to the address registered on your 7f7777 account and by posting a prominent notice on the platform at least seven (7) days before the changes take effect.
The "Last Updated" date at the top of this page will always reflect the date of the most recent revision. We encourage you to review this Policy periodically to stay informed about how 7f7777 handles your personal data. Your continued use of the platform following the effective date of any amendment constitutes acceptance of the revised Policy.
Archived versions of previous Privacy Policy iterations may be requested by contacting the 7f7777 support team.
If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by 7f7777, please contact us using the following channels:
If you are not satisfied with 7f7777's response to a privacy complaint, you may have the right to escalate your concern to the relevant data protection or gaming regulatory authority under whose jurisdiction 7f7777 operates. Details of the applicable regulatory body are available on request from 7f7777 support.
Now that you understand how 7f7777 handles your personal data, explore our full range of cricket betting, live casino, slots, esports, and fishing games — all in PKR, for players aged 21 and above.